Planning an Advertising Campaign

Planning an Advertising Campaign Paragraph One: Introduction Definition of an advertising Campaign According to BusinessDictionary.com, (2017) an advertising campaign is a coordinated series of advertisements that are linked by the same theme or concept. It may focus on a specific brand or service, or be directed by a specific target audience. It can last anywhere from a few weeks to even years. Paragraph Two: Research findings Target Audience-According to nibusinessinfo.co.uk (n.d.) when planning an advertising campaign business will need to know when to advertise to their target audience which is likely to buy their products and services. Methods-According to managementstudyguide.com (2016) the methods used to plan an advertising campaign involves seven (7) steps: 1. Research 2. Know the target audience 3. Set a budget 4.Decidibg on the proper theme 5. Selecting the media 6. Scheduling the media 7. Executing the campaign. According to advertising.nsw.gov.au (n.d.) establishing the campaign objective is essential for a successful advertising campaign. Campaign objectives should be: 1. Specific 2. Measurable 3. Achievable 4. Realistic and 5. Timing. Khadir (2012) States adverting reach can be conveyed as percentage of the total number of household within the established area that has been visible to the advertising message. According multifocus.com (n.d.) there are pre and post campaign evaluation, they are mainly aimed at identifying strengths, recalls and points for improvements in the pre and post phase. Jagopal (2012) expressed advertising is impacting everyone from five month old babies to growing children and adults, instantaneously. In todays society the media is making products and services more popular in short amount of time. Discussion: Plan the advertising campaign for the Airport that you are advising. Managementstudyguide.com. (n.d) states that advertising campaigns are the sets of advertising messages which are alike in nature. The reason of an advertising campaign is to: Tell individuals about your product/service. Persuade people to buy the goods/service offered. Make your service or product accessible to the customers In advising Liverpool John Lennon Airport on how to plan a successful advertising campaign, there is a strategical format the advisor must follow. As an advisor, the first thing to consider is a market research. A market research is there to inform advisors and businesses about their target market, competitors, potential client, past clients etc. The next step is budget; you need to understand how much money it is going to cost and to be clear on how much is willing to spend (Bram, 2009). The next step is identifying the target customers that would be likely to buy the service or product that should launch. Another step is to find out which mediums would be best to advertise, whether newspaper, billboards, TV, magazines etc. As soon as the medium is selected then we can start designing and making the ad. The design must be creative and attractive, appealing to the audience. The next step is to place the ad, placing the ad happen Once you have a completed the ad, it is time to place i t with the ideal advertising medium. Last but not least, is to execute the campaign when the campaign finally launches the campaign must be evaluated to see what can be improved (Managementstudyguide.com, n.d.). Paragraph Four: Conclusion The process in planning the advertising campaign Advertising is regarded as the most important weapon in marketing. The advertising campaign process can be tedious, costly and time consuming depending on the method of advertisement that is used. However, the end result (buyer reception) is not always predictable or favorable. In planning the advertising campaign for Liverpool John Lennon Airport we had to consider the target audience in which the advertisement would be geared towards. In addition, a lot of research had to be done; we had to set a budget and decide on the advertising method that suits the budget. Next, we scheduled the media and execute the campaign. After the advertising campaign was completed, we did a post evaluation to identify any flaws, strength and also any future improvements in which we could implement. The campaign is deemed a success for the airport in assisting to accomplish their targeted goals. References Advertising.nsw.gov.au, (n.d.). Campaign objectives | Planning a campaign | NSW Strategic Communications. [online] Advertising.nsw.gov.au. Available at: http://www.advertising.nsw.gov.au/advertising/planning-campaign/campaign-objectives [Accessed 31 Dec. 2016]. BusinessDictionary.com. (2017). What is advertising campaign? definition and meaning. [online] Available at: http://www.businessdictionary.com/definition/advertising-campaign.html [Accessed 2 Jan. 2017]. Jagopal, S. (2012). Impact of advertisement. [online] Slideshare.net. Available at: http://www.slideshare.net/sindhujagopal/impact-of-advertisement [Accessed 31 Dec. 2016]. Khadir, L. (2012). Reach, frequency impact. [online] Slideshare.net. Available at: http://www.slideshare.net/Laisekhadir/reach-frequency-impact [Accessed 31 Dec. 2016]. Managementstudyguide.com, (2016). Advertising Campaigns Meaning and its Process. [online] Managementstudyguide.com. Available at: http://www.managementstudyguide.com/advertising-campaigns.htm [Accessed 30 Dec. 2016]. Multifocus.com.br, (n.d.). Pre and Post Campaign Evaluation MultiFocus: a Market Intelligence company. [online] Multifocus.com.br. Available at: http://www.multifocus.com.br/en/prepost.php [Accessed 31 Dec. 2016]. nibusinessinfo.co.uk, (2016). Planning an advertising campaign | nibusinessinfo.co.uk. [online] nibusinessinfo.co.uk. Available at: advertising-campaign [Accessed 30 Dec. 2016]. https://www.nibusinessinfo.co.uk/content/planning-a Bram, T. (2009). The 8 Steps of an Advertising Campaign | SmallFuel Marketing. [online] Smallfuel.com. Available at: http://www.smallfuel.com/blog/entry/the-8-steps-of-an-advertising-campaign [Accessed 2 Jan. 2017]. Managementstudyguide.com. (n.d). Advertising Campaigns Meaning and its Process. [online] Available at: http://www.managementstudyguide.com/advertising-campaigns.htm# [Accessed 2 Jan. 2017]. Managementstudyguide.com. (n.d.). Steps in Advertising Process. [online] Available at: http://www.managementstudyguide.com/advertising-process.htm [Accessed 2 Jan. 2017].

Cyber-terrorism Essay -- cyber attacks, 2015

"It is now clear that cyber threat is one of the most serious economic and national security challenges we face as a nation," President Obama has said in one of his addresses to the nation. He would go on the say that "We know that cyber intruders have probed our electrical grid, and that in other countries cyber attacks have plunged entire cities into darkness." (Net Security.org, 2009) When the president of the United States puts this much emphasis into a subject it shows how important it is and how big of an impact it could have on the nation. The United States is very dependent on digital networks due to the fact that almost everything is controlled by computers. Terrorist organizations and hostile countries are aware of this and an attack on our networks could be crippling to our economy. It would bring the most powerful and influential nation to a standstill. This is why president Obama has expressed the need for increased security measures because a cyber war is a reality tha t could happen soon that we must be prepared for. When a person thinks of the different types of warfare they would probably think of the more common types seen in the past wars like guerilla warfare, chemical warfare, and biological warfare. But in the present day and age a new warfare has emerged. It is the cyber warfare. This type of warfare is when an outside power may chose to attack the network or power grid with means of harmful intent. An example of this can be seen when hackers released a series of cyber attacks on Brazil’s power grid and left cities and parts of the country powerless for up to a few days. In result to this, Brazil lost millions upon millions of dollars and its economy was at a standstill. An incident that happened to the United States that helped make the security of networks front and center was in 2007 when the theft of terabytes of information was taken from the Department of Defense, The Department of State, the Department of Commerce, and the Department of Energy and Nasa because of a breach in by a foreign power. This followed by another intrusion of the CENTCOM network which is used by the Department of Defense to relay information for actions in the wars America is currently in. This attack was believed to be a backdoor attack through corrupted memory sticks and thumbnail drives. Foreign powers that staged this attack were able to see and in... ...f the Center for Strategic and International Studies summed up the United States and its stance on cyber wars as this: "We have, at best, a few years to get our defenses in order, to build robustness and resiliency into networks and critical infrastructure, and to modernize our laws to allow for adequate security. Our current defenses are inadequate to repel the attacks of a sophisticated opponent. The United States is far more dependent on digital networks than its opponents and this asymmetric vulnerability means that the United States would come out worse in any cyber exchange." (Net Security.org, 2009) Works Cited cbsnews.com. (2009, November 8). Cyber War: Sabotaging the System. Retrieved February 11, 2010, from 60 Minutes: http://www.cbsnews.com/stories/2009/11/06/60minutes/main5555565.shtml Net Security.org. (2009, November 09). Cyber war is coming, the impact could be huge. Retrieved February 11, 2010, from Help Net Security: http://www.net-security.org/secworld.php?id=8484 Net Security.org. (2009, October 27). Serious cyber attacks on the horizon. Retrieved February 11, 2010, from Help Net Security: http://www.net-security.org/secworld.php?id=8439

Matt Leeds

Leeds felt that taking a position in the consulting firm would give him broader exposure In the retail/marketing field and the Job In general was more glamorous. Kingston offered him a Job and also promised Leeds would become a UP in a few years. He ended up accepting the offer from Dander Boonton and Scott was not happy with the decision. Dander Boonton has (3) practicing areas; mass merchants and luxury retailers, catalog/Delbert marketing and consumer goods manufacturers.Leeds would be a part of the first practice and the recruiter, with whom Leeds interacted with, spoke highly of the Senior Partner in charge of the area UT also mentioned moral was a down due to the low number of promotions to partnership. The hierarchy at the company is the following: Associate consultant, Consultant, Engagement Manager, Partner, Managing Director Each office has a managing director who optimizes the use of resources to keep staff as fully billable as possible, especially Junior people who do not have clientele. Engagement Directors sell services and staff It with Engagement Managers who use consultants.Engagement Managers participate In one project at a time usually for up to (8) months. Consultants are rotated more often, every four to six months. This is done to allow consultants to be a part at different stages of the engagement with different clients. Dander uses a formal Management by Objectives evaluation process and most of the promotions are from within. Leeds was interviewed by managers that impressed him but he was also told he would not know who his boss or assignment was until the first day of work, He was also told he would become an engagement manager within 2 to 3 years.His first day at work he met his boss who outlined his flirts assignment in about ten minutes. It was a merchandising optimization model project with a chain of women's apparel stores, but it would not start for another six months, and in the meantime the project had to be planned. He was int roduced to the only other consultant on the project up to that time, Eleanor Swift. He had a meeting with his boss that did not go well because his boss had stereotyped Mambas as people who know less than what they really claim.His boss was confrontational stating Leeds would not get special treatment and that he would have to prove himself like everyone else. Leeds replied stating he was someone who got his hands dirty and gave examples of this in his role in the stores. His boss also told him in the next weeks he would be extremely busy FIFO Telling a project, out Tanat en was welcome to ask any Stetsons IT name. Lyle tool Leeds his initial Job was to work on project plans for each major part of the project and to work with Swift, but that he had to report to him and not Swift.Leeds was not happy with the first meeting with his boss, whom he saw as not welcoming and disinterested. He also met Swift who characterized herself as a corporate misfit, who knew how to get things done bu t did not engage in politics like everyone else. She told Leeds that by working with her he would learn his Job. She also expressed her dislike for Harvard Mambas and went on to say he would be in learning mode for at least six months and also mentioned the company was a highly structured environment. Leeds was not happy with his boss or peer but had mixed feelings about the project.The negative part was that it would start in six months, but it was good to start on something so big for the office with challenging work from the ground up. On the second day he was invited to lunch by one of the consultants that had interviewed him and they met other consultants as well. They seemed a lot ore interested in his background than his boss and peer and also informed him about a change in recruitment practices where all new hires for entry level positions were now Mambas from top schools. As a result Mambas were dominating the company, which was a possible cause of Lye's and Swifts dislike of Mambas.The couple of times Leeds went to ask his boss some questions about what he had read about Fashioner he was told to come back later. He asked Swift and she answered in her condescending style. Swift would give trivial tasks to Leeds which he did not question since he did not want to be perceived as aggressive. By his third week, Swift scheduled meetings with Engagement Managers who had run projects similar to the components of the project; order quantities, pricing, markdowns and location optimization.Leeds was in the meetings but did not participate much because he was overwhelmed by the information and felt he should be in learner mode as Swift had suggested. He also felt like nobody asked for his opinion and began to feel uncomfortable. Leeds had a conversation with Brenner, the consultant who interviewed him and she told him making good presentations, having all facts and figures prepared was important along with being enthusiastic, ambitious, creative, and analytical. Leeds was asked to analyze Fashioner sales data and write a Memo which he did with Lye's help.The Engagement Director praised it as good, but Leeds was disappointed because he wasn't included in the development of work plans done by Lyle and Swift using his analysis. He felt he was more than qualified to participate in this. He seemed to get along with everybody at Dander except for Lyle and Swift. He spoke to other consultants who informed him other new hires were doing more challenging tasks and that they did not understand why he was given such mundane assignments. This seems like a bad case of set-up to fail without having any reason other than a stereotype or bad feelings toward Mambas.Lyle and Swift had made up their mind about Leeds without giving him a chance at success. Lyle provided very little information and assigned work or let Swift assign work that would not encourage or inspire anyone. After six weeks of being there Lyle still had not given Leeds his objectives. One time, Leeds Ana to ay word processing Decease Nils secretary was on vacation and the other secretaries were busy. Hopper saw him and reprimanded him saying he should not be doing clerical work. That's why they had secretaries and doing that kind of work would undermine his credibility.Leeds respectfully told him it was a minor change he needed to get done quickly, but Hopper insisted. Lyle heard the incident and told Leeds that Hopper was being unreasonable. Leeds decided to listen to Hopper since he had seniority over Lyle. After this, an incident caused tension between Leeds and both Swift and Lyle. Swift then asked Leeds to make copies for her immediately. Leeds said he was busy and told her to manage her time better and make her own copies. She got upset and asked him if he was too good to make copies. Leeds was upset and he snatched the papers and started making the copies.After lunch he had a note to go see Lyle. Lyle took Swifts side and shouted at Leeds stating he had to be a team player and that even Harvard Mambas had to make copies. Leeds was frustrated because he felt Lyle was not being objective. Again this sounds like Lyle has his in and out group. Leeds is in the out group without having had a chance to prove himself. Leeds confronted Swift about her being condescending and Swift apologized sarcastically. Leeds either performed clerical tasks and upset Hopper or does not and upsets his boss and peer. A couple of days later Hopper approached Leeds asking him if he was happy in the company.Leeds stated he had some issues with Swift, but said Lyle was really good to him. He felt it was not good to make negative comments about his boss to his superiors. Leeds found out after three months he should be given an evaluation, he requested one from Lyle and a couple of days later had an informal evaluation during lunch. Lyle said he was doing a nice Job, learning his Job and getting along with everyone in the office, but that he was unassertive and lacke d initiative, especially during meetings. Leeds mentioned he was being a learner as Swift had suggested and also mentioned Swifts condescending attitude.Lyle replied she had a deficient management style, but that he never had issues with her and that Leeds should be able to get along with her. Swift and Leeds got into another argument over analysis Leeds had done of Fashioner's existing pricing policies and markdown approaches. Swift was initially impressed with his work, but when he showed her the spreadsheet he was using for his analysis she started questioning his findings. Swift started screaming mentioning Harvard Mambas thought they knew it all and Leeds was called into Lye's office, whereLyle once again defended Swift and promised to give Leeds distinct assignments. He also told him he did not understand why be couldn't get along with Swift, that she was misunderstood, but had a good heart. Lyle, as the manager, should take steps to resolve the conflict and make the situation better, but Leeds did not believe he would do that. Leeds took matters into his own hands and invited Swift to speak after work. They did and agreed to cooperate. Other Consultants in the company criticized Lyle calling him a bad manager and stating that he did not train people.

For Jesus, Compassion was the Central Quality of God - Free Essay Example

Sample details Pages: 5 Words: 1645 Downloads: 6 Date added: 2019/10/10 Did you like this example? Many individuals in the current society are more eager to understand the meaning and importance of compassion in their daily lives. The subject of compassion is critical since it helps create a good understanding and cohesion among people. It is hence timely since various religions in the world all discuss divine, regarding God as being compassionate and they pressurize on the need of living and practicing compassion in daily lives. Don’t waste time! Our writers will create an original "For Jesus, Compassion was the Central Quality of God" essay for you Create order Divine is, therefore, a virtue that is mostly required in today’s world since it values power and rivalry and greed as compared to compassion. Even God central quality was compassion as Jesus said and all individuals have to try and imitate God to live by God desire as discussed below. In the Old Testament, the Hebrew word for compassion which in singular form stands for womb which is mostly related to God. It is interpreted as being compassionate in the characterization of God as being merciful and gracious. Hence, the Hebrew bible discusses God as compassionate with the resemblance of womb close at hand as for Jesus compassion was the central quality of God. Jesus statement requiring individuals to be compassionate as the God himself is compassionate is entrenched in the tradition of the Jewish. Where it is striking to claim as an image for the central quality of God, saying God is compassionate is like likening him to a womb. As it is the case with the womb, God is the one responsible for giving birth to us that is the mother who gave birth to all individuals in the world. God feels and loves us as it is expected of how a mother loves and feels for her children of her own womb. In its regard of a womb, compassionate has the distinction of encompassing, embracing , caring and perhaps nourishing and giving life since for Jesus this is what God is like. Furthermore, being compassionate as God is like being a womb as God himself is a womb. This helps one to feel like the way God feels and to perform as God performs in a beneficial and a life giving way. In the New Testament to be compassionate is somewhat what more abstract command to what love is. Hence, according to Jesus compassion should act as the central quality of a faithful life to heavenly God the compassionate one at all the time. It is even precisely known as according to a bible that God is a gracious and a compassionate God who contains the characteristic of slow to hunger and full of abundant faithfulness and love. As it the case with all God of attributes, God compassion is eternal and infinite in various ways where his compassion never fail at all. Even Jesus Christ, the son of the God, demonstrated all of the heavenly father attributes and more so compassion in various occasions. For, instance Jesus displayed compassion for his friends when they were weeping at the g rave of Lazarus.  Ã‚  Ã‚   As it would be the case with God, Jesus displayed compassion by healing the large grounds that came to him for help. Also, he regarded the large troops as sheep without a steer, and hence his compassion led to educate them the things the unreal shepherds of Israel had neglected. The pastors and clerks were corrupt and proud; they hated the common people and abandoned them. However, Jesus had compassion on all them, and he loved and taught them. The New Testament and the intertestament literature further try to expound God as being a compassionate one. In his son ministry for and among his individuals, God compassion was demonstrated. The sickly masses, blind and the hungry people, helpless crowds were extended by the messianic compassion. The coming up father is occupied with compassion when he sees his wayward son coming back as just the heavenly God has compassion on all individuals and accepts all when we regret and decides to return. Disciples learn about compassion using exhortation and examples where imitating God can lead to having many lives of exemplary compassion. The scripture furthermore urges supporters to make compassion an important part of their daily lives. Compassion requires practicing and nurturing since this plain love comeback can produce cold and dull. God compassion is caringly and freely provided and is compared to that of parents towards their child. Even God himself confidently announces claim tha t’s, â€Å"I will have compassion on which I will have compassion’ ’Even though his compassion in most cases can be dissatisfied by disobedience there are instances where his disobedient individuals only hope is that his compassion overwhelms his fierce anger. God compassion is entrenched in his agreement understanding with his individuals, where also hope for the future is also entrenched in his compassion. It is claimed that compassion trails anger that is it is new every morning and overwhelms sin rather than disregarding it. It is not a surprise to learn that compassion is a character of God very being since the acting flow from the compassionate persons that is in the form of the lord, the lord, the gracious and merciful God. Throughout, the scripture the ethos of this assertion is contained. God used compassion as means or a tool that was important in maintaining the covenant, and therefore his followers praised for its continuation. Compassion in most situations is not always used with a human theme, but rather it initiates in a mother attitude toward her child or princes response to an uncared child. The various way may be applied as God desire to open the doors of compassion. As Christian or believers on him, we should at all-time involve ourselves in duties of mercy to imitate God and reproduce his omnipresent within us. Moreover, another aspect that individual may apply is to open our moral character and intentions were the kind of individual we make all the alteration in doing great things or wor k for God. For instance, it is of importance to working at a children homes, however, if the intention of working were to gain recognition or praise from other individuals, this would be acting against the love of God, and therefore we should at all-time be a character that works at imitating God presence within ourselves. In our hymns, scripture and the writing of the church, it is often clear that God loves to apply that God is compassionate and merciful. In this world, nothing is more suitable than being compassionate and at the same time being merciful[footnoteRef:6]. In short the discipleship that Jesus was more interested in was the discipleship of all sinners that in most of the time lived using the means of spirit of thankfulness, a discipleship that is equipped to accept all those who are viewed as being not relevant to the opinion makers, and therefore they should be ready to serve     rather than look to be served by others. Jesus also integrated the notion of compassion into his various lessons in addition to his example, afterward assigning some powerful and comforting realities. For instance, it is shared information to the bible learner that Jews had no relations with the Samaritan which was a pedigree race seen as turncoats. However, there was a situation where conceited Jewish lawy er to validate himself, remarked: who is perceived as his neighbor. Jesus response was based on the parable of the traveling Samaritan who faced an injured Jew. In this parable, the hero is the hated Samaritan who was progressed with compassion in contradiction to his enemy. For Jesus, Compassion was the central quality of God and therefore always tried to imitate the God through his various actions. For instance, Jesus had a sentiment for a poor man who was stricken with a feared disease known as leprosy. After seeing Jesus, the man kneeled in front of him and pleaded with him to make him clean with unknown confidence. Then Jesus portrayed his compassion by agreeing to heal the man where he was instantly cleansed with a touch of the saviors hand. Therefore, it can be correct for someone to say that it was through the Lord Compassion hand he had that ensured the gentleman enjoyed his life once again. The intention of the miracle was for instance to expound Jesus credibility as a tutor from God[footnoteRef:8]. All in all it important that we do not overlook the point that Christ had genuine compassion for this horrible man dilemma. Therefore, Jesus may not astoundingly protect us from various bodily outcomes of a sin annoying world, but it is important to note that as we suffer we may expect or be assured of his genuine compassion. Lastly, on a similar but a different situation Jesus and his disciples visited a city known as Nain which was almost near Nazareth. While Jesus and his disciples on their way to the city, they came across a funeral gathering at the entrance, where the gatherings was mourning a young man who was the only child of the widowed mother. On seeing the whole sad scene Jesus had compassion on the lonely lady and helped him and begged him to stop weeping. Jesus moved near the corpse of the young man as the bearer looked at him shockingly and just with a touch the young man aroused. The young man perceived to be dead aroused and began talking to his mother. The mother was overjoyed and thanked Jesus for the delightful gift she has never seen in her life. Similarly it essential to note that the purpose of this miracle was meant to find Jesus credentials a divine narrator an outcome which was created immediately. Hence, irrespective of the way it may be, it is essential that we avoid failing to note the point that about that higher objective the Lord always had compassion which was also the central quality of God.